I Love chatting about Business, And Love 2 see people put an idea or 3 into action and get results, But Unfortunately far too many people go 2 get started and so blindly follow the idea their heart runs off with the head and they fail. I don’t want them to fail but they do, the business owner does not want it 2 fail but it does… Fail, fail , fail… its not a good look!
Therefore, any chance I get I like 2 mention the basics of business in the hope 2 make a difference, I Like 2 harp on about the basics and let people know…
Idea – Research – Action – Spend $$ – Make $$ – Have some left over – Invest – Repeat. (or close 2 that.)
Still people get it wrong, some end up with an image like this…
Idea – Action – Spend $$ – Make SOME $$ – Spend more $$ – End up broke. (Or some similar pattern 2 that.)
What’s the point of having a great idea and seeing it crash and burn? None, it hurts and can easily hurt others, so stop doing it. The challenge is however people don’t see the “crash and burn phase” they see a rose coloured world of $$ and happy customers.
Consider this, you want to learn to fly, you have the idea, you have the cash to buy a plane, you know full well you can’t fly the sucker until you have been trained and pass the test.
So why the heck do people jump into business (of any size) without the right training… Because they can, and you know what, you can sign up 2 get business registration on line, get a bank account and so forth and be in business in no time flat. Problem is no training, probably some skills, possibly and few helping hands to get started. and the rest seems to be “fly by the seat of your pants” and hope 4 the best.
Do some basic research BEFORE getting started and make sure you KNOW what you are in for PLEASE. too many failures in business seems such a waste of resources folks.
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Here R Three Points I think you will find make a persuasive business argument, Take one of these factors out and you will be out of business fast. Let me know what you think in the comments.......
1. Have something 2 sell.
2. Sell It.
3. Make a Profit.
To do so you need 2 market the offerings, have a process 2 sell with, manage the money.
2 do that you need to have a handle on the HR, finances, marketing, overheads and it then starts to get more in depth 4rm there. However you probably should be thinking in the terms of the basic Three things 2 do, then see what’s happening 4rm there.
May I suggest, you make a BIG poster or three with those key points on it.
Then consider breaking things down from there, so at any given moment you can know how each area is going, which one to tweak next and set a plan for the next one.
On your breakdown you will probably have a list of finer points relating to each area, then you can ask yourself, “which smaller area works well and which needs adjusting?”
Lets face it, business is not easy, in fact very challenging at times! But if these simple steps can make it easier for you then that’s got to be a good thing.
Ooh wait I 4got! there’s a 4th point, ooh silly me… Notice how you are looking at the business as the owner (from the perspective I have written it), note also how you are looking at the business, as a whole. Therefore you are taking a leaders view, a coaches view if you like.
Therefore you can be the coach and suggest strategies, work with your people to develop tactics, involve them in the game, many of them will know their parts in the process and know you have a chance to direct things that bit further. Go on be the leader, Check out the strategies and concepts you need to put in place, then bring it all together like a great symphony, all orchestrated and conducted by you the Business leader.
